Livestock Direct
Website
Livestock Direct, a marketing company for cattle farmers based in the United States, approached us alongside Uncomplicated Brands to refresh and elevate their existing website. The goal was clear: to better inform potential clients, clarify the company’s messaging, and showcase the family-run nature of the business. The result is a website that is not only more functional but also authentically captures the spirit and dedication behind Livestock Direct.
One of the most significant changes we made was integrating more photography into the site. We featured images not just of the farms and livestock but also of the people behind the business. This approach created a more personable and approachable feel, helping potential clients connect with the brand on a deeper level. By highlighting the human side of Livestock Direct, we reinforced its position as a trustworthy and family-oriented company.
To improve readability and messaging, we introduced a more refined typographic hierarchy. This ensured that key information was easy to spot and digest, enhancing the overall user experience. We paired this with updated visuals to create a more polished and professional aesthetic that still felt warm and relatable.
Clear navigation was a critical focus of the redesign. We introduced more prominent button styles and improved section definitions to better signpost important content and guide users through the site. These changes simplified the user journey, making it easier for potential clients to find the information they needed and take action.
The updated website for Livestock Direct successfully balances functionality, clarity, and emotional connection. By combining thoughtful design with authentic storytelling, we were able to create a platform that not only elevates the brand but also honors the values of this family-run business. This redesign ensures that Livestock Direct is positioned to better serve its clients and continue its mission of supporting cattle farmers across the U.S.