Linear Live
Brand Identity
Linear Live is an operating company of audio engineer Lee McMahon, specialising in live audio production, music production and consultation.
The brief was to create a professional and modern brand, with the logo easily recognisable and transferable to a range of audio equipment.
The icon is intricately designed, combining the elegance of a double “L” monogram with the functionality of a minimalist sound desk fader.
This fusion not only captures the essence of audio engineering but also ensures that the icon remains versatile and easily recognisable across various musical equipment.
Its geometric precision allows it to be viewed and interpreted from multiple angles, making it a distinct and memorable emblem within the music industry.
Whether placed on a mixer, amplifier, or any other piece of gear, the icon’s design guarantees consistent visibility and brand recognition, seamlessly blending aesthetics with practicality.
The color palette is thoughtfully curated, featuring a harmonious blend of greens complemented by off-white and black tones. This combination is designed to create a distinctive and recognizable brand identity that stands out from competitors. The green hues bring a fresh and modern feel, while the neutral tones of off-white and black provide a strong visual contrast, ensuring the brand’s presence is both striking and memorable.
Equally important was the establishment of a clear typographic hierarchy. Careful attention was given to selecting typography that balances style with legibility, ensuring that the brand’s messaging is not only visually appealing but also easy to read across various mediums. This approach enhances the overall brand identity, reinforcing its uniqueness and clarity in the market.
