Future Savvy
Brand Identity // Website
As the lead designer tasked with reinvigorating the brand identity for Future Savvy, a company specializing in software training for corporate clients, I embarked on a journey to encapsulate their core values of natural growth and workforce development into a visually striking yet minimalist brand persona.
Understanding that Future Savvy's target audience primarily consisted of large-scale corporate entities seeking to upskill their workforce, I knew our design approach had to exude professionalism while hinting at the digital realm of growth and learning. However, what set Future Savvy apart was its emphasis on a human-centric, friendly learning experience provided by industry experts.
In our initial brainstorming sessions, we explored various brand directions, each aimed at capturing the essence of Future Savvy's mission. After much deliberation, we gravitated towards a color palette of vibrant purple and bright yellow. This combination not only signified a bright future but also exuded a sense of approachable authority, mirroring the calm confidence of expert educators.
More than just the end result, I genuinely appreciated the journey. Josh was receptive to our ideas, offered guidance when necessary, and made the entire process enjoyable. He's not just a talented designer; he's a fantastic partner in bringing a vision to life. I wouldn't hesitate to recommend him.
James Watson CEO Future Savvy
Translating this vision into tangible design elements, we crafted a logo that incorporated abstract shapes suggestive of digital connectivity and growth, intertwined with subtle nods to organic forms symbolizing natural development. The typography was chosen to be clean and modern, reflecting Future Savvy's commitment to staying at the forefront of technological advancements while remaining accessible to all learners.
As we refined the brand identity, every decision was guided by our overarching goal: to communicate Future Savvy's dedication to fostering personal and professional growth in the corporate landscape. The result was a brand identity that not only captured attention with its bold colors and sleek design but also resonated deeply with the target audience, promising a journey towards a brighter, more empowered future.
In collaboration with Future Savvy's team, we seamlessly integrated the new brand identity across all touchpoints, from digital platforms to physical training materials, ensuring a cohesive and impactful brand experience at every interaction point. The launch of the refreshed brand identity marked a new chapter for Future Savvy, solidifying its position as a beacon of innovation and excellence in the realm of corporate training and development.
