One of the main themes decided on was the idea of using equations and maths to both emphasise and add credibility, but also to direct a visual style. The logo itself is designed to show an equation, and throughout the branding selected mathematic symbols are used along with minimalist lines to create a clean and straightforward messaging style.

Working with those at Who + Why continues to be a real pleasure, and I’m looking forward to working on the next stage of the rollout, as we work on the online presence.