Trevor Hall
Brand Identity // Website
When Trevor Hall, a seasoned psychologist, approached us to revamp his brand identity and website, the vision was clear: create a calm, mature, and approachable presence that resonated with his clients while standing out in a crowded field. Partnering with Uncomplicated Brands, we developed a design that seamlessly blended tradition with modernity.
Visit trevorhallpsychology.com
Typeface:
We selected Sfizia, a typeface that perfectly balances traditional elegance with contemporary simplicity. This choice underscored Trevor’s professionalism while maintaining a warm, relatable tone.
Colour Palette:
Departing from the industry’s common pale blues and greens, we curated a palette designed to evoke calm without clichés. The result is a soothing yet distinctive aesthetic that feels both fresh and enduring.
At the heart of the brand is a TH monogram subtly incorporating the ∫ symbol, a nod to the psychological concept of integration. This clever design detail adds depth and meaning, reflecting Trevor’s holistic approach to his work.
To bring visual interest across all brand touchpoints, we avoided generic stock photography. Instead, we introduced surreal and impressionistic artwork, adding a layer of intrigue and personality that aligns with Trevor’s ethos.
The final brand identity and website not only establish Trevor Hall as a trusted expert but also create a welcoming and relatable experience for his clients. This project exemplifies how thoughtful design can elevate a professional brand, creating a lasting impression in the minds of its audience.
