Precision Skin
Brand Refresh // Web Design
Precision Skin came to us with a clear vision: to evolve their existing brand and digital presence without losing what already made it special. Created by Dr. Theodora Mantzourani—an anti-aging physician with over 20 years of experience—Precision Skin claims to be the first truly personalized, lab-to-order skincare system. Every formulation is made fresh for each individual, combining medical science, AI analysis, and luxury skincare.
The challenge? To bring clarity, elegance, and maturity to a brand that already had a strong foundation. We needed to refine, not reinvent—balancing natural beauty, high-end technology, and subtle mythology while working within fixed elements such as packaging design. It was a delicate process of evolution, ensuring the identity could grow while staying true to its scientific credibility.
Our solution focused on simplifying and strengthening the experience. We developed a cleaner, more intuitive website UI/UX, improving usability while allowing the brand’s story and science to take centre stage. The visual identity was expanded through a richer colour palette, sophisticated typography, and a new icon set that introduced structure and personality.
Photography played a key role in blending nature with innovation—pairing skin textures and organic tones with refined, tech-inspired lighting. Subtle references to Greek mythology, drawn from Dr. Theodora’s heritage, added a timeless sense of luxury.
The result is a brand that feels elevated yet authentic—clean, confident, and contemporary. A digital experience that mirrors the Precision Skin promise: personalized, precise, and beautifully balanced.
