Fullknit
Brand Identity // Website
Working with Uncomplicated Brands to develop a visual identity and website that could walk a fine line: innovative but not cold, professional without being stuffy, and grounded in a sense of real-world usefulness. The brand needed to feel like a fresh take on manufacturing—something that would resonate with ambitious Canadian brands and catch the eye of forward-thinking investors.
Visit fullknit.ca
The Vision Behind the Redesign
Our primary objective was to develop a clean and sophisticated look that would appeal to Tetrix’s diverse user base. We focused on integrating design elements that emphasize clarity and precision, reflecting the platform’s capability to provide structured and reliable financial insights.
Manufacturing often comes with a set of visual clichés: industrial, rigid, overly technical. Fullknit wanted none of that. Their goal was to represent a new wave—smarter, cleaner, more efficient—and deeply human.
The brand needed to reflect:
Modern efficiency, without losing a personal, approachable tone
Canadian roots, without falling back on tired tropes
Confidence, without arrogance
Scalability, while still feeling tailored and crafted
Working closely with Uncomplicated Brands, we grounded the visual identity in thoughtful contrast. The colour palette balances boldness with warmth—a deep red inspired by Canadian heritage, paired with a grounding near-black and soft neutrals that add approachability.
Typography was selected to blend clarity and strength—no-nonsense, but not sterile. Layouts were built with breathing room and rhythm in mind, communicating order and intention. On the web, we kept interactions clean and user-focused, reinforcing the sense of modern reliability.
Every element was chosen to keep Fullknit in what we called the “sweet spot”—where high-functioning systems meet down-to-earth sensibility.
The final identity and website express exactly what Fullknit stands for: a new kind of Canadian manufacturing that makes sense. It’s a brand that feels trustworthy, intelligent, and quietly confident—ready to help growing businesses build better, locally.
For me, this project was a chance to blend strategy and aesthetics, creating a system that feels just as considered as the product behind it. It’s modern branding with real backbone—crafted to last.
