Axis Coffee

Brand Identity // Packaging

Axis coffee, born out of a frustration with the existing coffee industry, wanted to stand apart from competitors with simple, recyclable packaging that catches the eye.

With inspiration drawn from Jimi Hendrix’s album ‘Bold As Love’, it was important to use vibrant, eye-catching colours with a nod to the 60’s.

Having worked with Josh on some band artwork in the past, I knew that I wanted to have him do the branding for our coffee roasting business when we got started.

His communication and willingness to listen to my ideas, but take them to places I hadn't imagined has been excellent throughout. His input and expertise has been so valuable for us as we've launched the company.

Fantastic from a design perspective, has been efficient and fast whenever we've had a deadline - couldn't recommend his approach and results enough.

- Chris Mackrill // Director // Axis Coffee