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Cohort
Brand Identity
Launching in September 2022, Cohort is a membership site, designed to help using monthly Sprints that cycles through all the key areas of eCommerce.
The design of this brand had to feel corporate and modern whilst feeling exclusive but not unwelcoming.
The logo is a representation of a cube, with the idea of many sides coming together to create a whole.
The phrase “great minds work together” I think perfectly captures what the company is setting out to achieve, a welcoming and innovative group designed to help progress and further ideas.