Aurion

Brand Identity // Web Design

Aurion are out to deliver eCommerce wow.

This means providing a range of services for all eCommerce business, whether it be fulfilment, marketing, consultancy or online store management and design.

The branding had to be mature but with a sense of excitement, and using a mainly neutral colour palette but with bright bold highlights ensured this.

The logo itself was designed to represent the idea of ‘tomorrow’ - a literal translation of ‘Aurion”. The circular design was to nod towards the suns movement in the sky, and also hint towards a clock - the perfect representation of where digital and analog meet, which is how the company approaches the world of eCommerce.

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